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The Department of Pharmacy at East West University (EWU) organized an insightful seminar titled “Pharmaceutical Marketing and Branding – Unveiling the Success Formula”, held on Tuesday, 20 May 2025. The session was conducted by Mr. Md. Tanbir Sajib, Chief Marketing Officer of Renata PLC, who shared his industry expertise and practical insights on the evolving landscape of pharmaceutical marketing.

The seminar was graced by the presence of the Honorable Pro-Vice Chancellor of EWU, Professor Dr. Mohammad Ashik Mosaddik, as the chief guest. He inaugurated the program with his welcome remarks, highlighting the importance of bridging academic learning with real-world industry practices. Professor Dr. Shamsun Nahar Khan from the Department of Pharmacy introduced the keynote speaker to the audience, setting the tone for an engaging and interactive session. Students actively participated in the discussion, gaining firsthand knowledge from an industry leader.

The seminar concluded with remarks from the Chairperson of the Department, Professor Dr. Md. Amirul Islam, who underscored the significance of such initiatives in academic institutions. He emphasized the growing need for academia-industry collaboration to prepare students for the dynamic challenges of the pharmaceutical sector. He also thanked the keynote speakers along with a number of alumni who are working in Renata PLC .

The event was well-received by students and faculty alike, marking another successful step toward fostering industry-oriented education at East West University.